Korean cosmetic retailer Etude House has officially announced SHINee as its newest brand model.
Oh, I can already hear the cha-chings from cash registers around the world.
Etude representatives revealed that SHINee completed the campaign filming a couple weeks ago at the company’s studio. The campaign, called “Missing You Bee Happy (Bee Happy),” is set for a November 1 global launch. SHINee was selected to represent the brand due to their tremendous worldwide popularity and influence. Plus, they’re just really attractive individuals.
Founded in 1995, Etude House has been endorsed by other top celebrities such as 2NE1′s Sandara Park and actresses Park Shin Hye and Go Ara. Known for its signature pink dollhouse graphic and ridiculously cute product packaging, Etude House has become a popular cosmetic retailer for international tourists looking for affordable makeup and skin care products.
Hmm…now that Etude will be featuring Minho’s lovely face in its upcoming campaign, I can’t promise that I won’t be switching my cosmetic brand allegiance from The Face Shop to Etude House.


Credits: Tina XU in Celebs